Retail Business Leader
About the Job
This is “multiplicity" again so we will see bosses/heads of businesses not only doing their jobs but unfortunately multiple jobs themselves. This spot imagines what you could do if there were more of YOU. In every scene, there will be multiples of this same hero onscreen. Hero should be be natural and direct able. They are the boss/owner of their various business so they need to be professional but approachable . Confident. Have them working on computer, being natural but also at times a bit overwhelmed (it’s not comical overwhelm. it’s the kind of overwhelm where they have to do multiple tasks themselves. They still need to be professional and resilient because that is how they are built and these tasks need to be done. Retail -working at a computer going about their business, poised resilient. -Working at a computer and being a little bit overwhelmed at the screen and out to the world too. (Not comical, subtle internal frustration). -Happily working at computer and pretend there is a paychex support staff right next to them. Interact with them. -carrying a bunch of clothes or inventory, or arms overloaded with merchandise (they can choose what to awkward hold while walking across screen. They can fumble one of the items. LINE: (delivering this line to employees within earshot : “The holiday schedule appears to be entered is in the system now.”(reacts with little cheer to themselves that they’ve achieved this seemingly insurmountable task) Here is last years spot for tone and feel https://lightborne.com/work/paychex-you2/
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