Dealership Customers (background)
Chevrolet, Buick, Gmc, & Cadillac (4 Spots)
About the Job
Age 30–60, Male and Female, Open Ethnicity. Everyday, approachable, and relatable. Represents a broad range of customers. Values: Reliability – depends on their vehicle for daily life, Trust – values honest service and clear communication, Practicality – focused on value, safety, and keeping things running smoothly.
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Gmc Hero Male (ocp)
Chevrolet, Buick, Gmc, & Cadillac (4 Spots)
Age 35–45, Male, Middle Eastern, Hispanic. White collar professional in a blue-collar environment. High income, likely married with children. Confident, dependable, and hands- ...
Gmc Male Friend (ocp)
Chevrolet, Buick, Gmc, & Cadillac (4 Spots)
Age 27–35, Male, White. Perhaps longer blonde hair. Hockey player type - doesn't need to be able to play hockey. Easygoing, loyal, and team-oriented. Brings a sense of camarad ...
Gmc/Cadillac Service Advisor (ocp)
Chevrolet, Buick, Gmc, & Cadillac (4 Spots)
Age 40–53, Female, African American, Latinx, Asian. Professional, confident, and personable. This role will work as the Service Advisor in both the GMC and the Cadillac spots.
Gmc Teammates (background)
Chevrolet, Buick, Gmc, & Cadillac (4 Spots)
Age 28–40, Male, White, African American, Latinx. Athletic, competitive, and team-oriented. Comfortable in a locker room environment with a natural, easy camaraderie. Values: ...
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