All American Man
Men's Supplement Brand Commercial Project
About the Job
Male, age 28-45, a traditionally hyper-masculine, heteronormative, American man, defined by his patriotism, stoicism, blue collar values, and distaste for snake oil schemes. Something of a Hubmerman type. His podcast discusses concerns with "threats" to traditional masculinity and men's health stemming from poor nutrition - such as how cheap additives, foreign chemicals, and microplastics are draining men of their "potency," and ultra-processed diets are making men weak and soft. He has the solution and is keen to present it to his audience and get them back to feeling like "real" men. He is in good physical shape (solid build), has healthy facial hair, and otherwise presents traditionally 'manly.' Able to deliver a script organically and confidently - it should not sound read/rehearsed. Expressive, charismatic, engaging on camera. Able to riff/improv with the dialogue.
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