Utah Grandpa
About the Job
male, 65-75 years old, white. Rural, multigenerational Utahan. A man who’s worked with his hands his whole life. Weathered but warm. Straight-talking, no-nonsense, but deeply loving underneath. Flannel, maybe a workshop in the garage. The kind of grandpa who teaches you to fish and knows every trail in the Wasatch. He’s not going to sugarcoat anything—driving to the pharmacy is a pain in the ass and he’ll say so. Grandpa has been doing things his way for decades, and he wasn’t about to let AI tell him how to manage his health. But Doctronic made it simple enough that even he could get on board. Now, instead of sitting in a pharmacy parking lot, he’s spending that time in his shop, on his porch, or with the family. That’s what matters. PRINCIPAL
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