Blue Collar Man
Men's Supplement Brand - Commercial Project
About the Job
Male, age 25-45, a traditionally hyper-masculine, American man, defined by his patriotism, stoicism, blue collar values, and distaste for snake oil schemes. Something of a Joe Rogan type. He discusses concerns with "threats" to men's health and masculinity stemming from poor nutrition - such as how cheap additives, foreign chemicals, and microplastics are draining men of their "potency," and ultra-processed diets are making men weak and soft. He has the solution and is keen to present it to his audience and get them back to feeling like real men. He is in good physical shape (solid build), has healthy facial hair, and otherwise presents heteronormative masculine. Able to deliver a script with confidence, charisma, authority, and organically - it should not sound read/rehearsed.
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