Casting Calls - MALIKA (C-HR DRIVER)

Malika (c-hr driver)

Toyota - "hater's Anthem"

Commercial SAG SCALE Woman 30 - 40 SAG-AFTRA, Commercial Principal 10/09/2025
San Diego

About the Job

SEEKING BLACK WOMEN AGES 30-40 with a DISTINCT and UNIQUE VOICE. Seeking people with SWAGGER, ATTITUDE and great COMEDIC TIMING. or ACCENTS FROM USA REGIONS. DISCERNING, FASHION-FORWARD, but not unrealistic in her appearance. Should look relatable, like someone you know. A much-loved tastemaker within the Oakland scene. She's the girl who pulls up to the pop-up before the rest of the city catches word. She’s up on the latest styles, a TRENDSETTER and it shows. But she’s particular –– she’s got a strong sense of what’s worth her time and what’s just noise. She’s a hater because she’s got a soft spot for muscle cars, and doesn’t trust performance unless she can feel it rattling in her ribcage. As a skeptic, she doesn’t question everything, just the things that haven’t proven themselves yet. She is LAID BACK and SECURE in her hater identity, expressing doubt in subtle yet notable reactions and gestures. Her movements are smooth and methodical and her singing voice is magnetic and nonchalant. She might click her teeth and shake her head with a smile, quietly amazed by how much punch the TBEV fleet is packing. TALENT MUST BE COMFORTABLE WITH SINGING - DOES NOT HAVE TO BE A STRONG SINGER, JUST COMFORTABLE BELTING OUT SONGS FOR FUN. OPEN TO BODY DIVERSITY AND VERY OPEN TO CASTING REGIONAL ACCENTS; PLEASE READ CAREFULLY. We are looking for DISTINCT accents that talent has from their native state of origin (EX: Staten Island, the Bay, Oakland, Midwest, Philly, NOLA, DMV, ATL). We are also very open to DISTINCT, AUTHENTIC voices (i.e. lisp, raspiness, tenor)

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